Child Abuse Ad from Anar Foundation

This is a brilliant bus shelter ad for Mexico’s ANAR Foundation, which works to end child abuse, uses lenticular technology to display a message only children can see.

When viewed from an adult’s eye level, the image appears to be of a healthy child and the text reads: “Sometimes child abuse is only visible to the child suffering it.”

When viewed upwards, from a child’s eye level, the face transforms into one with bruises and the text reads: “If somebody hurts you, phone us and we’ll help you,” along with ANAR’s helpline number.

"A message only for children!" Clever.